Choosing the right CPaaS (Communication Platform as a Service) is an important step for any company looking to optimize its communications with customers and partners around the world. CPaaS lets you integrate various communication channels, such as SMS, voice messages, and chat, with your business through APIs.
5 things to consider when looking for a CPaaS solution
There are many factors to consider when selecting CPaaS. But what really matters? How to find the balance between functionality, ease of use, and scalability? Let’s figure out what is important to know before making a decision:
- Ease of integration. Integration with CRM, analytics tools, and other systems is a basic aspect to take into account. The easier the integration, the faster you can benefit.
- Global reach. If your business operates in the international market, the CPaaS platform should support connections with operators worldwide. The ability to send messages to different countries can greatly expand your capabilities.
- Reliable delivery. What comes first in customer communication? Message delivery. And it’s not just words. You need a platform that guarantees high delivery rates and minimizes the risk of lost or delayed messages. This is especially crucial for businesses that deal with SMS messaging or notifications.
- Personalization. One of the most important aspects of communication with customers. The more targeted and personalized your message is, the higher the chance of engagement. Segmentation technologies, smart filtering, and custom SMS templates help improve user experience.
- 24/7 support. The platform won’t be truly effective without qualified technical assistance. It’s great if operators can quickly resolve any problems that arise.
Overall, CPaaS should be flexible, scalable, and adaptable to your needs. This is exactly what BSG’s CPaaS platform represents. The company provides cutting-edge solutions to simplify communication through voice bots, SMS, and messengers, ensuring worldwide access and a high level of trust.
Decisive features
Each business has its own unique needs and priorities, so it’s wise to thoroughly assess your requirements to find what aligns best with your objectives. Here’s what to consider:
- multi-channel support (SMS, email, messengers, voice);
- process automation (trigger messages, Conversational AI Voice Bots, autoresponders);
- integration with external services and APIs;
- audience segmentation (by interests, geography, and behavior);
- message personalization;
- RCS messaging support (for more interactive campaigns);
- advanced analytics and reporting features;
- sending SMS and voice messages in real-time;
- pricing flexibility and scalability, etc.
Don’t forget about mobile optimization and cross-device support as well. After all, in today’s digital landscape, customers engage with businesses across various devices, including smartphones, tablets, and desktops.
BSG as a trusted partner for global communications
BSG offers a powerful CPaaS platform, allowing you to build effective communications worldwide effortlessly. The primary benefit is its reliability and efficient message delivery. The platform ensures 99.9% delivery thanks to direct connections to operators and a unique routing system without intermediate steps (zero-hop connections).
BSG is also renowned for its flexible tariffs and personalized approach. This company provides clients with access to more than 60 routes that enhance communication quality and lower expenses. It is tailored to specific business requirements, and the support team is always available to assist with any problems.
Furthermore, BSG is actively developing its platform, introducing new features based on customer requests. So its solutions are relevant and work effectively in the long term.
