Europe’s Crypto Trailblazer Plans Massive Bitcoin Treasury Push with $340M Raise

There’s something very interesting happening in the crypto world, and it’s not about hype or market charts—it’s about real companies making bold moves. One of those companies is The Blockchain Group, based in Paris. They’ve announced a major plan to raise $340 million to increase their Bitcoin treasury. This isn’t just a small crypto dabble. It’s a clear signal of long-term belief in Bitcoin.

If you’re wondering what this means or why it’s important, let’s break it down in a simple and engaging way.

Smart Fundraising: The At-the-Market Advantage

What Makes the ATM Model Different?

Instead of going the usual route of setting a fixed price for its stock offering, The Blockchain Group is using a more flexible method known as an At the Market (ATM) offering. This model lets the company issue shares directly into the open market at current prices. It’s a U.S.-style strategy that gives them better timing control over when and how much money to raise.

Rather than dumping a massive block of shares into the market all at once, the company can raise funds gradually—when market conditions are just right. This helps minimize disruption and avoids weakening the stock’s value. It’s a practical, low-pressure way to grow a treasury without creating unnecessary market drama.

For a company focused on long-term Bitcoin growth, this flexible approach makes a lot of sense.

Bitcoin Isn’t a Side Bet—It’s the Strategy

Let’s zoom in on what The Blockchain Group is really doing with this money. They’re not just experimenting with crypto—they’re building their balance sheet around it.

Just recently, they bought 624 more BTC, bringing their total holdings to 1,471 BTC. That adds up to over $150 million worth of Bitcoin. And now, they’re aiming to raise even more cash to continue expanding those holdings.

This kind of move isn’t casual. It shows a deep level of commitment to the Bitcoin ecosystem. They’re not investing in Bitcoin because it’s trendy—they’re doing it because they believe it has serious long-term value.

And they’re not alone.

Big Companies Are Betting Big on Bitcoin

The Blockchain Group is joining a growing list of major firms using Bitcoin as a strategic financial asset. A leading example is Strategy, the company led by Michael Saylor. Strategy has become famous for being the world’s largest corporate Bitcoin holder. Recently, they announced a plan to raise nearly $1 billion more for even further BTC purchases.

Their current holdings represent 2.76% of the entire circulating supply of Bitcoin. That’s massive. Their approach has sparked a movement in corporate finance where companies start viewing Bitcoin not just as an investment—but as a way to store long-term value.

These aren’t short-term plays. These are moves based on the belief that Bitcoin will play a key role in the global financial future.

Treasury Holdings vs. Bitcoin ETFs: A Shift in Strategy

While some firms are going big on direct Bitcoin purchases, others are turning away from Bitcoin ETFs. ETFs were originally seen as a convenient way for institutions to get exposure to Bitcoin without actually buying it. But lately, they’ve been seeing major outflows.

According to data from Farside Investors, investors recently pulled out hundreds of millions of dollars from U.S.-listed spot Bitcoin ETFs over just a couple of days.

So why the shift?

More companies may now be seeing direct Bitcoin holdings as a better option. Buying and holding Bitcoin outright allows firms to avoid ETF fees, gain more control over their assets, and align with a more committed, long-term approach.

That’s exactly the path The Blockchain Group is following—and it could inspire many others to rethink their strategy.

Europe Steps into the Bitcoin Spotlight

This isn’t just a story about one company—it’s also about a changing attitude across Europe. While the U.S. has led much of the Bitcoin corporate movement, The Blockchain Group is now positioning itself as Europe’s first dedicated Bitcoin treasury company.

That’s a big deal.

This move puts Paris on the map in terms of institutional crypto strategy. If more European companies start adopting similar approaches, this could trigger a wave of corporate Bitcoin buying across the continent.

With its smart fundraising model and a clear focus on long-term Bitcoin accumulation, The Blockchain Group could end up being the blueprint that others follow.

Final Summary: Why This Move Matters

So, what does all of this tell us?

Institutional Bitcoin adoption is gaining serious momentum.
Companies are moving away from ETFs and toward direct Bitcoin ownership.
The At-the-Market fundraising model is giving businesses a smarter, more flexible way to raise capital.
The Blockchain Group is leading the way for Europe, setting a new standard for corporate Bitcoin strategy.

In short, this isn’t just another crypto story. It’s a sign of a bigger trend where companies are rethinking how they handle value, risk, and the future of finance. The Blockchain Group’s $340 million initiative isn’t about chasing a trend—it’s about building a future around what they see as a world-changing asset. And that future is starting now.