Mon, Jun 23, 2025

Have you ever come across an ad on Facebook that seemed too good to be true? A promise of fast profits from cryptocurrency, all with a few easy clicks? If yes, you’re not alone. Hundreds of people, particularly Russian-speaking residents in Brooklyn and surrounding areas, fell for a fraudulent crypto scheme that played on exactly that temptation.

What’s even more disturbing is how well-planned and wide-reaching this scam turned out to be. With slick Russian-language ads on Facebook, fake trading platforms, and even imitation regulatory credentials, the fraudsters created a polished trap. But thanks to quick action by authorities, including New York Attorney General Letitia James, parts of this operation were stopped before it could do more damage.

How the Crypto Scam Worked Behind the Scenes

This wasn’t just a run-of-the-mill scam. The operation was coordinated, international, and highly deceptive. Let’s walk through how the scheme unfolded—and why it was so convincing.

The Bait: Slick Facebook Ads in Russian

The scammers kicked things off with targeted ads on Facebook, written entirely in Russian. These weren’t amateurish or clumsy. Instead, they came across as trustworthy and professional—luring in people looking for smart investment opportunities.

Users who clicked on the ads were taken to fake cryptocurrency platforms. These platforms looked exactly like real investment websites, complete with dashboards, profit charts, and registration forms. Everything appeared above board.

But that’s where the deception really took off.

The Trap: Fake Platforms With Fake Growth

Once people signed up and deposited money, they were shown impressive (but entirely fake) investment returns. The platforms were rigged to display growing account balances, giving victims the illusion that their investments were multiplying.

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This strategy made people more confident—and more willing to invest larger amounts. But when it came time to withdraw funds, the story changed.

Victims were told they needed to pay taxes, withdrawal fees, or additional verification charges. These new payments were just more ways to squeeze more money out of them. Eventually, communication stopped completely. Victims were locked out of their accounts, and the money vanished.

What Authorities Discovered—and How They Took Action

Luckily, the fraud didn’t go unnoticed. Starting in late 2024, New York’s financial watchdogs began to pick up on irregularities. What they uncovered led to a major crackdown.

The First Red Flag: A Fake BitLicense

The scheme first came under scrutiny when the New York Department of Financial Services (DFS) discovered a website displaying a fake BitLicense. These licenses are issued by the state and are required for legitimate crypto businesses. The site in question, WhalesTrade.com, had no such license.

This led investigators to dig deeper—and what they found was a web of interconnected websites, domains, and deceptive advertising tactics. The scam was far more expansive than initially thought.

A Coordinated Response from Law Enforcement

The New York Attorney General’s Office teamed up with the Brooklyn District Attorney and the DFS. Working together, they traced the scam’s origins to Vietnam. According to the investigation, the scammers paid individuals in Vietnam to run “Black Hat” ad campaigns—ads that violate Facebook’s rules using sneaky methods to get past the platform’s filters.

Authorities acted swiftly:

  • $300,000 in cryptocurrency was frozen by the Attorney General.

  • Another $140,000 was seized by the Brooklyn District Attorney.

  • Over 100 domain names were taken down, along with 17 registrar accounts.

  • Email accounts used to contact victims were shut down, breaking communication channels.

And let’s not forget: Meta (Facebook’s parent company) was alerted and removed over 700 Facebook accounts linked to the scam.

Victims and Prevention: What You Should Know

Over 300 Victims and Counting

In Brooklyn alone, losses added up to more than $1 million. Across all affected areas, more than 300 individuals were identified as victims. But the real number might be even higher, as many people may not have reported the scam due to embarrassment or fear.

What’s commendable is that investigators didn’t just stop at freezing assets. They proactively reached out to victims and, in some cases, prevented additional money from being sent. This is a rare but encouraging example of authorities stepping in before it was too late.

Why This Scam Was So Effective

Here’s the truth: scams like these work because they blend just the right amount of realism with emotional appeal. The ads were in the victims’ native language. The platforms mimicked legitimate websites. And the fake profits created a sense of excitement and urgency.

By the time the red flags showed up, most people were already too emotionally invested to stop.

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How to Stay Safe From Similar Scams

Crypto might be the future, but it’s also a playground for scammers. Here’s how you can protect yourself:

  • Never trust investment opportunities that come through unsolicited social media ads.

  • Verify websites independently. Just because a site looks official doesn’t mean it is.

  • Check for licenses. Real crypto businesses operating in New York must have a BitLicense. You can verify them through the DFS website.

  • Don’t pay fees upfront. Legitimate platforms don’t ask for taxes or withdrawal fees before giving you access to your money.

  • Report suspicious activity. If something seems off, let the authorities know. The New York Attorney General’s office even has a platform to file complaints anonymously.

Final Thoughts: A Wake-Up Call for Crypto Enthusiasts

This scam serves as a powerful reminder of the dangers lurking behind flashy ads and quick-money promises. As cryptocurrencies become more mainstream, scams are evolving to become more sophisticated—and more personal.

Thanks to quick action from New York’s legal and financial authorities, a significant portion of this operation was shut down. Some victims got help. And future fraud might be prevented because of the lessons learned here.

But the responsibility also lies with each of us. Be cautious. Be skeptical. And when in doubt, don’t click.

Your financial safety is worth more than the promise of fast profits.


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