There’s a new buzz stirring in the crypto world, and it’s not coming from a Silicon Valley startup. Instead, it’s from a venture backed by former U.S. President Donald Trump. World Liberty Financial (WLF), co-founded by Zak Folkman, is starting to gain serious attention.
Speaking recently at the Permissionless conference in Brooklyn, Folkman shared updates that hint at major upcoming developments. From a new user-friendly app to a soon-to-be-released financial audit, the company is clearly planning something big. And there’s even talk that its governance token, WLFI, could become tradable.
Let’s break down what’s going on behind the scenes at WLF and why it matters.
WLFI Token: The Heart of Trump’s Crypto Push
Just a couple of months before the U.S. presidential election, WLF launched its governance token, WLFI. The timing is no coincidence—it’s part of a broader strategy that has already generated hundreds of millions in revenue for the Trump family business.
What Makes WLFI Different?
Unlike typical crypto tokens, you can buy and sell on exchanges, WLFI is a governance token. That means holders get to vote on project decisions—things like updates, feature rollouts, and the direction of the platform. At the moment, it’s not tradable. But that might be about to change.
When asked whether WLFI could soon be available for trading, Zak Folkman didn’t spill all the details—but his comments definitely hinted at something big. “If you pay attention over the next couple of weeks, I think everyone is going to be very, very happy,” he said.
That’s a pretty strong tease, and it suggests a major update may be on the horizon.
A New App and a Promise of Transparency
Beyond the token news, WLF is working on something else that could change how everyday people interact with crypto: a brand-new app.
Bringing Crypto to Everyone
Folkman explained that the upcoming app is designed to make using cryptocurrency simple—even for people who aren’t tech-savvy. The goal is to remove all the barriers that usually scare people away from getting into crypto. If successful, it could attract a much broader audience to the platform.
That’s not all. WLF is also focusing heavily on financial transparency. The company just completed its first attestation report, a type of financial review carried out by an independent accounting firm. According to Folkman, this report will be made public on WLF’s website within a few days.
“We’re going to have very transparent auditing from a financial level,” he said. That kind of openness is rare in crypto, and it might help WLF build trust with users who are still cautious about the industry.
A Storm of Criticism and Political Concerns
Not everyone is thrilled about Trump’s foray into the world of crypto. As expected, there’s been a wave of criticism from Democratic lawmakers and ethics watchdogs.
Their biggest concern? The overlap between Trump’s political power and his growing financial interests in the crypto industry. At a time when he’s advocating for looser regulations, his business profiting from this very market raises red flags for many.
The Trump Organization has stated that his investments are now managed by a trust overseen by his children. Still, that hasn’t silenced the critics. Some believe it creates a potential conflict of interest that needs closer examination.
Requests for comments from both the White House and the Trump Organization haven’t been answered, leaving many questions still hanging in the air.
Final Summary: A Crypto Project Worth Watching
World Liberty Financial isn’t your average crypto startup. With its bold strategies, political connections, and plans to reshape how regular people use digital money, it’s clearly aiming to become a major player in the space.
From the possible launch of a tradable governance token to the rollout of a beginner-friendly crypto app, WLF is moving fast. Add in promises of transparent financial practices, and you’ve got a project that’s setting itself apart in a crowded industry.
It’s still early days, and there’s a lot left to unfold. But one thing’s certain—World Liberty Financial is making waves, and the world is watching closely.